HOUSEPLANT HIDEOUT

Announcing the ‘Houseplant Hideout’ - a unique and immersive houseplant experience set to open to the public for free in BOXPARK, Shoreditch 4th-8th November.

Following research that 48% of Brits are dreading winter more than ever, the hideout invites them to banish their blues and step inside this tranquil oasis, which has carefully selected the houseplants inside for their wellbeing and biophilic benefits.

“The ‘Houseplant Hideout’ invites individuals to get lost – Alice in Wonderland style – in a lush green forest bathing immersion where every sense is stimulated by the magical power of houseplants”

Upon stepping inside this tranquil oasis, visitors will be transported into an interactive biophilic wonderland complete with a 6-metre vertical kaleidoscope to fully immerse them in nature and give them a magical moment for the gram.

Thejoyofplants.co.uk has collaborated with award-winning designer and architect DaeWha Kang as part of their successful Thanks Plants campaign, to create the hideout – a monolithic landmark bringing biophilic principles to life with a unique space for people to retreat, reflect and recharge.

Renowned botanist James Wong has carefully curated the houseplants inside, selecting varieties for their wellbeing and biophilic benefits to create a calming cocoon which gives city dwellers an antidote to stresses and seasonal changes and encourages them to immerse in nature, while offering inspiration to create their very own green oasis at home.

Open to the public for free from 4th November to 8th November 2020 located at The Green in BOXPARK Shoreditch. Consumers will be given the opportunity to book an individual session or with one companion from their bubble via Eventbrite. The hideout is also designed with passers-by and houseplant enthusiasts in mind who can still enjoy the installation by peeking through the numerous portals and discover magical houseplant scenes and capture inspiration and photography of this shrine to the wonder of houseplants.

Each person that comes down and enjoys the immersive houseplant hideout, walks away with their very own houseplant, so they too can create their own houseplant hideout in the comfort of their own homes.

Where: BOXPARK Shoreditch, 2-10 Bethnal Green Rd, Hackney, London E1 6GY

When: Wednesday 4th November – Sunday 8th November, 10am-6pm

Price: Free