RENTAL REVOLUTION
It’s Summer and there are so many amazing events to experience, from sports (the races), outdoor theatre & opera, weddings, picnics, BBQ’s, music festivals…. some of these events call for ‘dressing for the occasion’ which is fun and becomes part of the experience. This then requires some thought and some planning… you may have an occasion-wear wardrobe but for most of us there’s then the quandary of buying something new that you may only wear once… one solution, RENT!
Freestocks
After the photos of you, (in that dress you bought especially) at the last event you attended, were plastered all over social media, you may feel like you need something new for your next special occasion, but now as our conscious kicks in, we are now looking at cost per wear, less clutter in our home, less clothing in landfill, so shelling out for that special dress you may wear once or may be twice, doesn’t seem like the right thing to do.
However the rental clothing revolution is now upon us, an amazing way for us to have that ever changing wardrobe in a more sustainable way and for a fraction of the price.
Clothing rental is becoming more & more popular both online and retail.
Retail brands such as American Eagle and Urban Outfitters are already offering retail rental services, while H&M recently begun a trial of renting out clothes at its flagship store in Stockholm, Sweden. Some online sites also allow you to rent out your own wardrobe as well as rent from others so it works both ways. Renting clothes is also an opportunity for you to be able to wear beautiful clothing, shoes and accessories that you normally wouldn’t be able to afford.
Plus it gives you more space in your own wardrobe which may increase wearability of the clothing you do own as you can actually see what you have in there.
Though it may take a while at first to get your head around the fact you are spending money on clothing you don’t get to keep, this is the way forward so we can share more and have less impact on the environment. Think about prioritising the access of all these clothes over the ownership. Meanwhile here are some of the latest online rental clothing sites for you to rent that something for that special occasion.
My Wardrobe HQ
MY WARDROBE HQ is a social community for buying, selling and renting designer items from people and profiles that you covet. It is a social shopping platform with a sustainable heart, one that is fully circular by allowing users to rent their own wardrobes as well as rent others. They want to turn fashion on its head, by showing consumers that if they buy less, buy better and rent it out, they get a better return on their investment.
https://www.mywardrobehq.com/
My Wardrobe HQ
My Wardrobe HQ
Hirestreet
Hirestreet
Hirestreet focused on giving women access to premium brands at an affordable price in a sustainable way. They aim to build a community of empowered women who can feel confident no matter what event they are attending. Hirestreet strives to create a positive and inclusive environment for our customers to stay on trend whilst also being financially and environmentally conscious.
https://www.hirestreetuk.com/
by rotation
By Rotation is a community of pragmatic style-conscious individuals who are reconsidering our environmental footprint. They believe in sharing and rotating our wardrobe of quality fashion with others. The mobile app, which allows you to lend and rent items in less than 2 minutes, provides a seamless and accessible experience open to all. They have a strong sense of social responsibility, pride themselves in core values of sustainability and community. The team comes from a huge range of cultural, academic and professional backgrounds - but are united towards the same goal of creating a more circular fashion system.
https://www.byrotation.com/
By Rotation
By Rotation
Hurr Colective
HURR Collective
They’re on a mission to make renting an everyday occurrence whilst paving the way towards a more sustainable future and what could be better than an unlimited online wardrobe for every one of your social occasions? They're part of a collective of forward thinking women who believe renting makes economic and environmental sense. Join a network of like-minded entrepreneurs who access fashion for a fraction of the retail price and turn their wardrobes into investments.
https://www.hurrcollective.com/
ROTARA
Rotaro exists to change the makeup of our wardrobes and the fabric of the industry they come from (pun most certainly intended) by encouraging their community to rent great, cult fashion for the price of a high-street dress.
With the pleasure of experimentation and brand discovery at its core, Rotaro’s platform is a one-stop-shop for both the fashion fanatic and the style curious.
Explore this curated digital wardrobe boasting over 200 statement pieces, delivered straight to your door in as soon as same-day and yours for the next 4 to 12 days.
https://www.rotaro.co.uk/
Rotaro
Rotaro